B2B growth strategy
A strategic project helping a furniture company understand the B2B contract furniture market and define a scalable growth strategy through research, fieldwork, and design-driven analysis.
Client
Domusnord
Year
Jan - June 2025
This project examined domusnord’s position within the B2B contract furniture market and sought to establish a strategic foundation for sustainable growth. The company’s internal configuration, resources, and value-creation logic were analysed using frameworks such as the Business Model Canvas and Actor–Network Theory.
This analysis identified domusnord’s core strengths, including personalised customer service, design flexibility, and a quality-oriented philosophy as well as constraints related to organisational capacity and market reach.
Building on these insights, the project refined the company’s growth aspirations and reformulated the central challenge around the development of a scalable B2B strategy aligned with domusnord’s organisational identity and operational realities.
Through extensive fieldwork, market and design research, stakeholder mapping, prototyping, and consultation sessions, the project produced a suite of strategic tools inclusing a Trust Guide, A Strategic Compass and a Marketing Catalogue with a prototype of a product outcome.
Collectively, these outputs provide domusnord with a coherent strategic framework for navigating the contract furniture market and enhancing its presence within the B2B domain.
